Anitta x Korbel
Turning a global artist partnership into a visual world built for culture and social.
For Anitta’s partnership with Korbel, I led the visual direction and campaign design, developing a creative language that brought Anitta’s personality and the brand together across social, digital, and experiential touchpoints.
The work balanced a recognizable brand presence with a visual world that felt native to Anitta, creating a campaign designed to move naturally between hero content, social storytelling, and the broader partnership.
Watch the Spot
↗
Project Role
Design LeadWhat I didLed the visual direction and design for Anitta’s partnership with Korbel, developing social-first creative that brought the artist’s personality and the brand together.
Agency
Contend
I’m a Los Angeles–based Art Director and designer with 12+ years of agency experience creating ideas, visual systems, and campaigns across culture, sports, entertainment, technology, and lifestyle.
I like working where design meets culture — turning strategy into visual worlds, social-first campaigns, and experiences that give people something to engage with.
My work spans concept development, art direction, design, photography, video, digital, and production, with experience leading creative teams and bringing ideas from the first sketch through final execution.
atomicelement@gmail.com
(323) 739-4261
↗
Download Resume
↗
I’m a Los Angeles–based Art Director and designer with 12+ years of agency experience creating ideas, visual systems, and campaigns across culture, sports, entertainment, technology, and lifestyle.
I like working where design meets culture — turning strategy into visual worlds, social-first campaigns, and experiences that give people something to engage with.
My work spans concept development, art direction, design, photography, video, digital, and production, with experience leading creative teams and bringing ideas from the first sketch through final execution.
atomicelement@gmail.com
(323) 739-4261
↗
Download Resume
↗
Anitta x Korbel
Turning a global artist partnership into a visual world built for culture and social.
For Anitta’s partnership with Korbel, I led the visual direction and campaign design, developing a creative language that brought Anitta’s personality and the brand together across social, digital, and experiential touchpoints.
The work balanced a recognizable brand presence with a visual world that felt native to Anitta, creating a campaign designed to move naturally between hero content, social storytelling, and the broader partnership.
Watch the Spot
↗
Project Role
Design LeadWhat I didLed the visual direction and design for Anitta’s partnership with Korbel, developing social-first creative that brought the artist’s personality and the brand together.
Agency
Contend
I’m a Los Angeles–based Art Director and designer with 12+ years of agency experience creating ideas, visual systems, and campaigns across culture, sports, entertainment, technology, and lifestyle.
I like working where design meets culture — turning strategy into visual worlds, social-first campaigns, and experiences that give people something to engage with.
My work spans concept development, art direction, design, photography, video, digital, and production, with experience leading creative teams and bringing ideas from the first sketch through final execution.
atomicelement@gmail.com
(323) 739-4261
↗
Download Resume
↗
Anitta x Korbel
Turning a global artist partnership into a visual world built for culture and social.
For Anitta’s partnership with Korbel, I led the visual direction and campaign design, developing a creative language that brought Anitta’s personality and the brand together across social, digital, and experiential touchpoints.
The work balanced a recognizable brand presence with a visual world that felt native to Anitta, creating a campaign designed to move naturally between hero content, social storytelling, and the broader partnership.
Watch the Spot
↗
Project Role
Design LeadWhat I didLed the visual direction and design for Anitta’s partnership with Korbel, developing social-first creative that brought the artist’s personality and the brand together.
Agency
Contend